Kel
Kel
Fisher
Fisher
Creative Director, Design Leader & Brand Strategist
MY SERVICES
MY SERVICES
Building stronger brands
Building stronger brands
Shaping strategic vision
Shaping strategic vision
Empowering creative teams
Empowering creative teams
Delivering exceptional design
Delivering exceptional design
Explore Possibilities
IN THEIR WORDS
TRUSTED PERSPECTIVES
Can’t thank you enough for all the work and energy you put into AmFam Championship.
You literally are the person who helps bring that thing to life and who helps that event serve as such a welcoming and positive institution in our Madison and greater Wisconsin landscape. I know it’s a massive load – but you did unbelievable work.
Tom
Associate Vice President
Kel leads all our graphics design and let me tell you the list is long… signage, print ads, digital ads, social media graphics, emails, communication pieces, interior design walls, entry graphics, etc, etc, etc. Our requests never end and he turns them around quickly with the highest of quality. We can’t say enough about the value he brings to the tournament.
We could write a book on his teamwork and collaboration!
Nate
Director
I'm in the event room -- room looks amazing, slides are great ... thx so much for everything!! Really appreciate it.
Jim
Vice President
Always going above and beyond. Thanks Kel!
Craig
Principal Strategist
Shout out to Kel for his work on creating the design for the Convention. He responded quickly to the business partners’ request and subsequent changes and the final product was beautiful. So creative!
Angelina
Senior Manager
Kel, I truly appreciate your partnership and creative spirit. Your dedication and vision bring our events to life in such a meaningful way, and we’re so fortunate to have you as part of the event team.
Stephanie
Director
Kel – You knocked it out of the park, from the on-site imagery that helped showcase the history, impact and passion this tournament brings to Madison, to the digital assets seen on social or billboards throughout the city, and everything in between. It’s hard not to overstate the vast volume of work you produced. More importantly, that volume was met with great outcomes. Just can’t thank you enough for the attention to detail and the can-do attitude you have throughout the entire process.
Tom
Associate Vice President
Thank you for your incredible design work that made the AmFam Champ come to life so perfectly.
Thank you for your flexibility with the endless changes and iterations of the marketing plan,
celebrity group, and much more.
And finally, thanks for being you—hardworking, genuine, talented, and AWESOME.
Shelby
Specialist
ABOUT ME
ABOUT ME
As an award-winning creative leader, I bring the strategic experience of a creative director, the eye of an art director, and the craftsmanship of a designer to every project. I help organizations build more than memorable brands—I build the creative teams, workflows, and collaborative culture that make exceptional work possible. From developing creative departments and mentoring designers to aligning cross-functional teams around a shared vision, I combine strategy with hands-on execution to turn complex ideas into work that people notice, remember, and act on.
Key Areas of Expertise
- Creative Direction
- Brand Strategy & Identity
- Creative Strategy
- Team Leadership & Mentorship
- Integrated Marketing Campaigns
- Art Direction
- Graphic & Digital Design
- Creative Operations
- Website Strategy
- Generative AI & AI-Assisted Creative Workflows
LET’S WORK TOGETHER
LET’S WORK TOGETHER
Let’s connect, and I’d love to show you what’s possible.
- Sun Prairie, WI